Church of Soho, a London art collaborative needed to build a new website. Given their minimal aesthetics, the website would also have to reflect this.
Using only black and white and very little text, the result is a canvas like display that allows their work to shine through.
The collection page allows the user to browse through available pieces and redirect to the shop.
As every item is unique, a zoomed in view allows shoppers to pick the perfect piece.
The simplified aesthetics are reminiscent of an art gallery, bringing the spotlight to the works.